This semester, I am serving as an Account Executive at Boston University’s PRLab, the longest-running student-led PR agency in the nation. Representing Top Shelf Nutrition and their product RARI Fuel electrolytes, my team and I execute integrated PR campaigns spanning media outreach, event planning, influencer partnerships, and social content strategy.
To date, our campaign efforts have increased Top Shelf Nutrition's Instagram following by 4.3%, and I was honored to be named PRLab's Account Executive of the Week.
